Philippines: Disneyization?

To talk about Disneyization in Philippines, I will zoom into this attraction that is called “Nayong Pilipino” which means the Philippines Village. This will serve as an example of Disneyization in Philippines.

It is also known as the Filipino Historic and Cultural Amusement Park. In this park, you can actually find anything that is related to Philippines. It is a mini version of the diverse Philippines and its cultures and that this park is divided into numerous display areas for exploration. The mission of the owner is that to provide foreign nationals a unique way to understand and experience Philippines culture and history. Not only providing this, there are monthly theme showcases of festivals, music, dances, food and arts and crafts of Philippines. The park also host functions and events such as seminars or wedding, they also provide accommodation in the form of cottages to allow the guests to enjoy the charm.

To spot Disneyization in this, we have applied the dimensions of Disneyization into the example.
In the case of Theming, the park actually hosts seminars and meeting events in the park. Philippines Village is a place for mini theme park for one to experience culture. However, there is no link for them to actually host seminars and meeting events at that location. Both of them (park and the event) have different objectives.

Merchandising is promotion of goods. The monthly showcases will be fitted into this category whereby arts are crafts are sold there. There are also cuisines that will be sold as commercialization items.

Walking into the Philippines Village, you can actually being served by the staffs there to talk to you about the villages. You will also be brought to the showcases of music and dances to allow you to know more about them and even learning them. They actually also wore their traditional costume and always entertaining you. I can say that they do have very good service at the village.